ATLANTA, GA - JULY 07:  A general view of atmosphere during the MLS Atlanta Launch Event at SOHO on July 7, 2015 in Atlanta, Georgia.  (Photo by Paras Griffin/Getty Images for MLS Atlanta)
Atlanta United FC banner<br>Photo by Paras Griffin/Getty Images for MLS Atlanta

Release from Atlanta United FC:

Atlanta United FC is Major League Soccer’s 22nd franchise. The announcement came at an exclusive celebration event on Tuesday, July 7, where Atlanta United Owner Arthur Blank, President Darren Eales, Technical Director Carlos Bocanegra and Major League Soccer Commissioner Don Garber officially revealed the team name, logo and colors.

Tonight represents a milestone moment for our city, for our club and for soccer fans across the region,” Blank said. “It’s the next step in the journey toward 2017 for Atlanta United, and we are ready to make our mark in MLS and in global soccer.

“When we announced the club in 2014, I promised three things: to put a winning team on the field, to provide a great match day experience for our fans, and to entrench this club into the community.  We’re on our way to fulfilling those promises, and I look forward to sharing the excitement of building this club with our incredible supporters.”

The highlight of the event came when the official club name, logo and colors were revealed through a video narrated by renowned soccer commentator Jon Champion. Eales described the significance of the name and logo.

“The word ‘United’ has long been associated with the beautiful game around the world,” said Eales. “It has particular resonance for Atlanta, as a transport hub in the Southeast, as a multi-cultural, international city and as a club committed to community.

“The most exciting part of tonight’s celebration is that the Atlanta United story has yet to be written. Our fans have already proven to be some of the most passionate I’ve seen, and we look forward to engaging them in shaping many elements of our club identity still to come.”

Podcast also available on PocketCasts, SoundCloud, Spotify, Google Podcasts, Apple Podcasts, and RSS.

Leave a comment

The Podcast

Join Naomi Ellis as she dives into the extraordinary lives that shaped history. Her warmth and insight turn complex biographies into relatable stories that inspire and educate.

About the podcast